Zoee Lodge

Phonic Bloom

Phonic Bloom is an interactive Augmented Reality (AR) mobile application designed to bring the Woodland Community Library's children's reading room to life. This innovative project interprets a data sculpture both sonically and visually, creating a unique, immersive experience for a diverse audience.

As Social Media Team Lead, I managed the campaign to promote the Phonic Bloom installation, spotlight the library’s offerings, and highlight the project team’s work. This included strategizing, curating, and analyzing content to maximize impact.

Campaign Strategy

Developed a multi-platform social media campaign spanning Instagram, TikTok, and LinkedIn to engage the local community and beyond.

Content Creation

Produced a variety of engaging content, including images, video clips, GIFs, infographics, and compelling captions tailored to each platform.

Analytics & Insight

Tracked and analyzed campaign performance, focusing on engagement rates and conversions to refine strategies and demonstrate impact.

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Content Creation

In less than four months, I collaborated with a team of four to develop and execute a comprehensive plan to create engaging social media content for Washington State University Vancouver's Creative Media and Digital Culture program. Our goal was to highlight and promote the Fall 2024 Senior Seminar class across the program’s social media platforms.

Together, we took on multiple roles—filming, conducting interviews, editing videos, writing copy, and managing social media posts. With full creative autonomy and unrestricted access to the platforms, we delivered high-quality, dynamic content that effectively showcased the seminar’s value and creativity. This freedom to innovate made the project not only successful but also incredibly fulfilling.

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Campaign Strategy

I led the development and execution of a strategic content plan to promote the Woodland Community Library’s art installation and its children’s reading room. Our campaign leveraged Instagram, TikTok, and LinkedIn to reach diverse audiences and highlight the project team’s efforts.

Focusing on engagement, I curated and created multimedia content, including videos, GIFs, infographics, and captions. I also monitored performance metrics, refining our approach to maximize impact. By coordinating a team of four, I ensured all deadlines and deliverables were met efficiently, resulting in a successful and engaging campaign.

Check out Phonic Bloom!